Survey: 90% Report Stealing Occurs from Proposals
According to a survey of top level people in the U.K.-based Public Relations Consultants Association (PRCA), 90% report that their agency’s ideas within proposals have been used by the client without consent or compensation.
Two thirds said they haven’t seen an uptick in idea theft since the economic downturn, while 10% say they have.
This is food for thought about on the age-old question of how much detail to include in a new business pitch. It’s tough to prove theft unless the company in question hires no firm and immediately implements a program.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in