STUDY: PR Pros Who Can't Sleep Should Blame Social Media
You sure that's Twitter he's looking at? It's 3 a.m.
Public relations is divided among traditional and digital colleagues. Both work together and complement each other’s efforts for clients. We work hard. We stress harder. So, to calm our nerves, we tweet, post, and troll.
And since we all use social media — almost to a fault — there may be another reason why we all can’t sleep at night.
A recent study by the University of Pittsburgh School of Medicine found that doctors are about to start asking young adult patients about their social media habits when assessing sleep issues.
“This is one of the first pieces of evidence that social media use really can impact your sleep,” said lead author Jessica C.
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