Q4 Web Systems, the social media service company for corporations, has partnered with StockTwits, the comms platform for the financial world to offer a new set of services to help public companies reach their target audiences online.
“IR professionals at public companies are increasingly facing challenges in reaching all their key audiences in the most effective way, with limited resources,” said Howard Lindzon, co-founder and CEO of StockTwits, in a press release statement.
Among the new services available are an expanded distribution to the 40 million members of the StockTwits community using the $(TICKER) tag, live investor events and real-time info dissemination, and data to analyze the effectiveness of the outreach.
In other IR news, IR Magazine has published “The IRO Perception Study,” a survey of 1,200 corporate IR pros that digs into the issues and perceptions of this group. Group marketing director Tom Johansmeyer offers a summary of some of the findings here and you can download a free copy of the report here.