Startup Suffers From Too Much Buzz
Perhaps you’ve heard about Flipboard, the new mobile application that converts social media streams into an elegant, magazine-like presentation.
The app launched to much fanfare, receiving hype from the likes of actor Ashton Kutcher and tech-industry networker Robert Scoble. However, the flood of attention overwhelmed the company’s servers, leading people to a product that wasn’t available. Writes The New York Times‘ Claire Cain Miller:
…the bigger lesson learned, [Flipboard founder] Mr. McCue said, was how much Twitter has changed the game of public relations and introducing a new company since 1999, when he co-founded his previous company, Tellme, which was acquired by Microsoft.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in