The stars have certainly aligned for Steve Stoute’s agency, Translation: Hip-hop juggernaut Jay-Z, film legend Ron Howard and iconic American beer brand Budweiser, along with a host of other talents, marketing gurus, PR experts and businesspeople are joining forces to create a film based on the two-day “Budweiser Made in America” film festival to be held in Philadelphia, PA, in September.
Sovereign\Santander has chosen Arnold Worldwide to represent the bank’s rebranding in a review competition that included Mullen and SapientNitro. Santander, the Spanish brand that bought Sovereign—and its 722 branches—in 2009, hired Arnold Worldwide to position the brand and execute its sweeping marketing and advertising efforts.
The Marcus Graham Project, an intensive summertime program designed to help rectify the ad industry’s lack of diversity, is celebrating its fifth anniversary by announcing that the project is going full time. This evolution, named Locomotus, will require $2.6 million in its first year.
Co-founder Lincoln Stephens emphasized the investment will benefit the industry as it seeks to remain competitive in a globalized and diversified marketplace and bolster the careers of motivated, talented, young professionals. Dan Wieden, MGP supporter and co-founder/global executive creative director of Wieden & Kennedy, explains “Locomotus takes the best of what portfolio programs and student-run agencies have and moves it to the next level.”
Stalwart anti-spyware brand McAfee, recently bought by Intel, has chosen Daniel J. Edelman’s Zeno Group as its AOR. This marks an account boon for Zeno, which is expanding its tech portfolio in its Silicon Valley office. Zeno will presumably be promoting McAfee’s digital products which give users the option of customizing their security settings.
Moet & Chandon USA has chosen Miami-based BRPR to head its digital strategies, sponsorship integration and brand communication across all platforms in the USA.