The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.
Following a review, Johnson & Johnson has decided to retain Universal McCann of Interpublic Group of Companies as its North American media agency. UM’s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson & Johnson spokesperson, “The review began several months ago with the objective of leveraging the company’s scale to identify cost savings and increase value. Johnson & Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.”
The Hass Avocado Board, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, CRT/tanaka was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.
Ellen LaNicca Albanese, CRT/tanaka executive vice president, explains, “We are delighted to be given this opportunity to work for the Hass avocado industry to help them meet the challenges of today’s marketplace… We have one of the strongest, most experienced teams of food professionals, including food experts, writers and publicists and registered dietitians who will enable us to address the needs of the avocado industry.”
Thomas Public Relations, a public relations and social media firm for consumer electronics and high-tech providing high-level PR at a low price, has signed four new consumer electronics/high-tech clients:
Fraden: inventor of the popular ThermoScan Ear Thermometer and the holder of over 50 patents, with clients including Johnson & Johnson, Novartis, Braun, and Gillette.
Ontrion: creator of the iHangy® Line of popular Apple®-compatible protective cases & accessories.
Easy-Doks: maker of the innovative CR smart line for charging multiple devices simultaneously.
GoSmart: developer of GoSmart essential travel aids and consumer accessories for smart mobile devices.