Spin the Agencies of Record

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By James F. Thompson Comment

ANCILE Solutions has chosen MWW to expand ANCILE Solutions’ brand awareness efforts in the media and analyst communities; MWW will also implement a media strategies program and executive eminence platform. MWW’s B2B and marketing communications resources include experts with specialized knowledge across various industries such as financial services, professional services, technology, human resources healthcare and manufacturing.

Michael W. Kempner, president and CEO of MWW explains, “In today’s competitive economic environment, every moment counts. Workforce productivity and efficiency is often the difference between getting the job done, and done well, or losing out to a competitor… Our global B2B marketing expertise will continue to ensure ANCILE Solutions remains the leader on the issues most relevant to business leaders today.”

M&C Saatchi PR has been tapped as AOR for Alvin Ailey American Dance Theater. M&C Saatchi PR will provide strategic public relations support on behalf of Alvin Ailey’s upcoming season.

M&C Saatchi PR also has been named AOR for UNTUCKit, a high-end men’s apparel line that specializes in shirts meant to be worn untucked. M&C Saatchi PR will cover strategic public relations support in addition to social media PR and digital work.