Spin the Agencies of Record
Kraft has chosen Bell Pottinger for a “seven-figure assignment” that will raise awareness of the company’s global snacks unit in Europe, once that division is spun off. The firm will work on building corporate awareness and building relationships with NGOs, government members, and the media. The search included five agencies, according to the Holmes Report.
Phonak, makers and distributors of hearing aids and other devices, has chosen Ketchum as the AOR for the company’s U.S. division.
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