Spin the Agencies of Record

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By Tonya Garcia Comment

JetBlue has chosen Rokkan as its lead digital agency after six years with with Huge. A Huge spokesperson tells Ad Age that the split was a mutual decision. Rokkan has worked with Virgin America and has a number of other travel clients.

Bosch China, an automotive, consumer, and industrial tech company, has chosen Ruder Finn for four business units – two in the automotive area, the corporate unit, and the power tools group. The firm worked with Bosch China for the opening of its new Shanghai headquarters earlier this year and its efforts at the Shanghai Auto Show. [via Holmes Report]


Children of the Caribbean, a nonprofit focused on helping disadvantaged kids across that region, has selected MAYO Communications as its AOR. The firm will work to promote the organization’s 2011 Educational Initiative, which provides school supplies, and help with fundraising and social media outreach.

The Holmes Report also says that Fisher Price is prepared to award a multi-million dollar global account to Weber Shandwick. Final details are being hammered out, and the work will target moms in the U.S., U.K., Germany, and China.

Grupo MYT, an organization focused on developing and financing business programs in Mexico, has selected Workhouse as AOR. The work will focus on outreach for the company’s hospitality properties and special events.

Visit Florida, the state’s tourism marketing group, has chosen LMA Communications for outreach in Canada. Work begins today. Canada is Florida’s number one international market. [via PRWeek]

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