Wheatley & Timmons has been chosen for PR and marketing services for New Zealand company BioVittoria, which is introducing its calorie-free monk fruit sweetener to the U.S. Work will include event management, education programs targeting consumers and healthcare pros, and creating online content.
Turbana, a grower and importer of plantains, bananas, and exotic bananas, has chosen Uproar PR as its AOR and social media firm.
Shure, a manufacturer of audio products, has chosen Formula PR as its AOR after a competitive review that began in March. The work will focus on outreach to Gen Y. [via PRWeek]
Dallas-based Rocket Redhas added three global clients: Durcon, a manufacturer of post-consumer recycled glass surfaces; Starleaf, a voice and video conference company; and Glowpoint, a cloud-managed video service company.
Access Pharmaceuticals has chosen Edelman for media outreach surrounding MuGuard, a treatment for oral mucositis, a painful affliction of the mouth and GI tract.