Tara Ink is working with six clients on events for Fashion Night Out, taking place Thursday, September 8. In Bal Harbour, FL, the firm is working with Yves Saint Laurent, Neiman Marcus, and Chloé. In New York, it will handle events for Brookstone and RumbaTime. And in Aventura, FL, the firm is working with ZINGARA.
LORD Corporation, a company specializing in adhesive and motion technologies, has selected Gibbs & Soell PR for corporate and employee programs. The company is based in North Carolina and has 2,700 employees.
Formula has added two clients to its roster. The firm will work with Victorinox Swiss Army, the company known for the Swiss Army knives, to promote the company’s new line of USB drives. And CJ Foods, a subsidiary of Korea’s CheilJedang, has chosen the firm as its AOR. The firm will introduce a line of rice, sauces, and other products to the U.S.
MediaForce PR is working with the Food and Drug Administration’s campaign Healthy Advice Networks. The program brings PSAs from government organizations and nonprofits to patients in waiting rooms.