Spin the Agencies of Record

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By Tonya Garcia Comment

Yammer, the social networking and internal comms startup, has selected Ogilvy PR as its AOR for media relations. According to PRWeek, Yammer worked with the Horn Group until an unidentified conflict arose. Ogilvy won the business following an RFP.

Responsys, a provider of on-demand marketing services across the Web, mobile, and other digital platforms, has selected Hill & Knowltonas its AOR. The firm’s San Francisco office will aid with media relations, digital outreach, events, and messaging.

Hyperquake, a Cincinnati design firm, has selected The Eisen Group as its AOR. Among Hyperquake’s clients are P&G and The Honeybaked Ham Company. The Eisen Group will plan and execute a national campaign for its new client.

And more Ogilvy news, Harman Consumer Group, an affiliate of Harman International, has selected Ogilvy PR as its Chinese AOR. According to Campaign China, the firm will launch an integrated campaign to reach consumers across demographics. Harman Consumer Group is a global audio and infotainment company.

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