Spin the Agencies of Record
This Spin the Agencies of Record column is a healthy one.
Propel Zero, a zero-calorie drink from Pepsi, has selected Grow Marketing for its global PR initiatives for 2011. San Francisco-based Grow has worked with a number of Pepsi brands previously, including Sierra Mist and Lipton Sparkling Green Tea.
GCI has been selected as AOR for the North Shore-LIJ Health System, a network of 15 hospitals in New York City and Long Island and one of the top 10 employers in NYC.
Parasol, a firm specializing in luxury lifestyle and hospitality brands, has been selected to handle the media relations for The Ritz-Carlton, Palm Beach.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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