Study: Social Media Makes the PR World Go Round
If you have been in public relations for any amount of time — be it agency or corporate — you have come to the fanciful realization that we have not selected a 9-to-5 gig. In fact, it can be more of a 6-to-midnight gig given any number of ancillary deadlines.
Well, fret no more fellow flacks, it seems that we have a life preserver in the raging waves of PR — social media. Simon Fraser University (in O’ Canada) released a study to prove it.
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