Countless PR professionals are using the Tiger Woods news as a way to get themselves some media attention. Yesterday, we reported on Ken Sunshine’s appearance on the CBS “Early Show.” That was just the tip of the iceberg.
Sunshine appeared on MSNBC’s “Harball With Chris Matthews” yesterday evening (video above). Ron Sachs, president and CEO of Ron Sachs Communications sounded off to the Orlando Sentinel. Gene Grabowski, senior vice president with Washington-based Levick Strategic Communications spoke with the Associated Press. 5WPR CEO Ronn Torossian went on the record with the Business Mirror.
Not everyone thinks it’s the right thing to do. “The inevitable ‘PRs offer advice to T. Woods’ stories begun. Why take part? You don’t see lawyers piling on with free advice without the facts,” said PRWeek and DMNews Publisher Julia Hood on Twitter yesterday. Actually, a number of lawyers and legal counselors have weighed in. Not surprisingly, those speaking from a legal background tell Woods to stay quiet, while PR pros advise him to tell his story, and quickly.
What’s your take – should PR pros seize the opportunity to offer advice, or is it better to stay out of a story like this?