Schools Hope PR Will Help Them Win Championship
The NCAA football championship is decided by human voting and a computer ranking system, not a playoff. There are debates as to how the system should work, and if some conferences are given preferences over others.
Some major colleges and universities have gone so far as employing PR campaigns to make the case that they should be ranked higher in the system, thus enabling them to earn massive payouts if chosen to be one of six teams that participate in the Bowl Championship Series or BCS.
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