Richard Edelman: ‘High End Media Will Be Paid, Not Free’

By Joe Ciarallo Comment

Edelman CEO Richard Edelman shared his presentation from his agency’s fourth New Media Academic Summit today. It’s definitely worth a few minutes to sort through. We noticed that Edelman said we’re headed towards a paid media future, at least for “high end media.”

But that wasn’t the main point of Edelman’s presentation. He also said that there will be a “Third Way” for companies to communicate, “beyond paid and earned media, by embracing Public Engagement.” View the presentation to find out more.

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