Richard Edelman: 'High End Media Will Be Paid, Not Free'

Edelman CEO Richard Edelman shared his presentation from his agency’s fourth New Media Academic Summit today. It’s definitely worth a few minutes to sort through. We noticed that Edelman said we’re headed towards a paid media future, at least for “high end media.”

But that wasn’t the main point of Edelman’s presentation. He also said that there will be a “Third Way” for companies to communicate, “beyond paid and earned media, by embracing Public Engagement.”