Research: Marketing, Ad Execs Don't Have Big Hiring Plans for Q2

The Creative Group Hiring Index for Marketing and Advertising Professionals found that hiring for the second quarter could be at a virtual standstill.

The recruitment firm interviewed 500 pros (375 marketing execs at companies with 100 or more employees, and 125 from ad agencies with 20 or more staffers) and found that 80 percent expect no changes in staff size, up four percent from the previous quarter. Only 13 percent will add full-timers in the next three months.

Still, when asked about growth prospects, 91 percent said they were optimistic.

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