Research: Internet Often As Influential as Friends and Family When Making Purchasing Decisions
Fleishman-Hillard has released the results of its third annual Digital Influence Index, which takes a closer look at how consumers around the world are using the Web and consuming information. Conducted with Harris Interactive, one of the major findings this year is the influence that the Internet is having on purchasing decisions, in some cases exerting more influence than family and friends.
In the U.S., the Internet is about as important as the Web when deciding what to buy (46 percent said the Internet is more influential versus 47 percent who identified friends and family).
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