Research: CCOs Say Crisis Experience Is a Must-Have
Research from Weber Shandwick and executive search firm Spencer Stuart shows that global chief comms officers now consider crisis experience a necessity for success.
According to “The Rising CCO IV,” 65 percent of CCOs said this experience was a “prerequisite for success.” That’s about twice the number of CCOs that answered that way in 2007. More than 70 percent of CCOs said their company’s reputation has been in danger at some point in the last two years.
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