Razorfish Names Concept Communications AOR

By Joe Ciarallo Comment

Razorfish has selected Concept Communications as its agency of record, PRWeek‘s Aarti Shah reports.

The AOR news – announced yesterday – comes before today’s announcement that Publicis has finalized its acquisition of the agency from Microsoft. Publicis paid $531 million, including $263 million in stock, and $286 million in cash. The agency is one of the largest digital agencies in the world, counting 2,000 employees across 19 offices worldwide.

Razorfish would not comment on who Concept beat out for the work, however a company statement sent to PRNewser said that the process included, “an in-depth look at the capabilities of several firms.” The account is a five figure monthly retainer. Also – disclosure – this PRNewser was part of the Razorfish pitch team at his last agency, Horn Group.