PRNewswire is sponsoring a car in the Grand-Am race series. Check out the company’s logo on this Ford speedster next to McDonald’s and South African Airways.
“In our mind, this is B-to-B,” Rachel Meranus, Vice President, Communications at PRNewswire told MediaPost.
“Obviously it’s going to be seen by a lot of consumers, but the attraction for us was the introduction to the other people who sponsor the cars. It’s just a different way of doing it.”