PRNewser Poll: 58% Say Toyota Is Handling Crisis Comm. ‘Horribly’

By Joe Ciarallo Comment

In our most recent PRNewser poll, we asked how you would grade Toyota’s crisis communications strategy thus far. 58% of you said, “They’ve done horribly. The company reacted too slow, and when they did, it wasn’t effective.”

30% responded, “They’ve done OK. I’m neutral on their efforts,” while only 12% said the company is “doing well.”

For this week’s poll, we’re going to skip around to the topic of PR budgets in 2010.

In 2010, my PR budget — from clients or as part of a brand marketing budget — has:polling