We all write them, even if we sometimes question their effectiveness.
Hubspot has released a new tool to help us with this process, called Press Release Grader, which, according to them:
…evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.
Says HubSpot Chief Software Architect & Founder Dharmesh Shah, “Press Release Grader will not make your press releases more interesting — but it will hopefully give you some quick tips for getting more value out of them.”[WebInkNow]