PR Tactics: Block and Tackle

The phrase “block and tackle” gets thrown around a lot, but in PR, like in football, it can get quite literal. And the media love nothing more than to write about a PR person who abuses them.

Many remember the notorious Apple PR video where two company reps ambush an interview with Britain’s Channel 4 after an Apple exec is asked a question about iTunes being a monopoly. Ok, so the reporter used the “m word,” but the Apple exec should have been well prepared for that one and not just have looked over at PR to bail him out.