The public relations industry continues to make inroads into what has traditionally been advertising’s biggest awards: the Cannes Lions.
Over the past year, there has been a focused effort, led by Hill & Knowlton, to get more PR agencies to submit for the awards. It seems the efforts are working.
According to a Cannes document, there are 571 PR entries this year, up 32% over last year. In the US there are 82 submissions, which is the biggest country representation followed by UK (59) and Sweden (52).
Overall, Cannes Lions says it has 24,242 total entries this year, up from 7% from 2009. Hill & Knowlton CEO Paul Taaffe will serve as Jury President of the PR Lions category at Cannes Lions 2010.
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