P&G's Pampers Woes Continue
The battle between concerned parents and Proctor & Gamble over the Pampers Max product ratcheted up this week with class action suits filed Tuesday and Wednesday against the consumer giant. Parents contend that the new line of diapers causes rashes and burns, while the company denies it, and in a tone that blames the victim.
Bloomberg BusinessWeek has the latest round-up of the what’s happening in this battle between socially networked parents versus product company, and it’s the tone of the response that’s rubbing people the wrong way (from a P&G statement):
“These rumors are being perpetuated by a small number of parents, some of whom are unhappy that we replaced our older Cruisers and Swaddlers products while others support competitive products and the use of cloth diapers,” the company said.
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