Pfizer Hopes Free Prescription Drugs Will Lead To Word Of Mouth Success
It’s no surprise that medical bills are just one of the large expenses crippling many American families who are more and more in debt due to the current economic landscape. Now, drug maker Pfizer is hoping it can lend a helping hand to these families, while generating a bit of good will and positive brand advocacy via word of mouth.
Write AdAge‘s Marissa Miley and Rich Thomaselli:
In a PR masterstroke for the world’s largest drug maker, Pfizer today said it will provide free select prescription drugs to Americans and their families who lose their jobs and — as a result — their health insurance.
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