PepsiCo Will Not Buy Super Bowl Ads; Opportunity for PR?
If one of the jobs of PR agency executives is to get brand marketers to spend less on advertising and more on PR, it seems they’re doing a good job.
The latest example: PepsiCo will not buy advertisements in this year’s Super Bowl, marking the first time the brand will not participate in 23 years.
“In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event, less about a moment, more about a movement,” said
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