Penn Schoen Berland Acquires Market Research Firm First Movies International
Corp comms, political, and entertainment consulting and research firm Penn Schoen Berland (PSB) has acquired First Movies International, another market research firm. First Movies has offices in Los Angeles and London and works with entertainment clients, including movie studios. PSB founded in 1975 to provide political polling, began providing market research for entertainment companies in 2001 through its media and entertainment practice.
First Movies staff will report to the president of PSB’s media and entertainment group, Jon J.
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