Oprah Winfrey's Many Lessons in Good Branding
The final installment of The Oprah Winfrey Show is airing across a sad country today. And at Oprah’s final good-bye (from her ABC daytime program, at least; she’ll be starting a new program called Oprah’s Next Chapter on OWN), she will not only shut down a wildly successful daytime enterprise, she’ll be taking one of the best branding platforms of the past 25 years off the air.
Over the years, there have been a number of companies that have credited a windfall of business on a mere mention by Oprah.
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