Oprah Winfrey has inked a deal with Comcast that will bring her struggling OWN channel to millions of additional homes. The deal will tack on three million-plus Comcast subscribers to the pool of potential viewers and put a little cash in the network’s coffers. Comcast had been carrying the channel without paying a subscriber fee. That will change at the beginning of 2013.
The news comes on the heels of statements from Oprah addressing the problems the network has had since it launched. She spoke with Access Hollywood about some of the things she had to learn about running a network, like if you want people to watch, you have make it easy for them to find. (Good advice for PRs doing events.) She also sets the record straight about her relationship with Rosie O’Donnell, saying the two handled the cancellation of Rosie’s show like adults without any of the reported bickering.
And on CBS This Morning, she made the quote of the day, saying she “might have done something else” had she known how difficult launching a network would be. She also made a few points that we think would be food for thought for anyone launching campaign.
-She made the mistake of launching when she really wasn’t ready. According to Oprah, the network went live because, like a wedding, “the invitations went out” and she felt she couldn’t postpone. When you announce that something big is going to happen and it doesn’t, it’ll set off headlines and possibly take a little of the wind out of the sails of the big new thing. But is it worth it if you really don’t have all your ducks in a row?
-She should’ve waited until her show was over. Oprah’s network show was still on the air, but OWN was already in the works. So there was no one to lead full-time. It speaks volumes to the need for focus and good leadership on big projects, as well as the need to slow down every now again. Slow your roll!
-Use expletives. Behind the scenes, Oprah admits to using a few cuss words. Everyone needs to vent every now and again. Go ahead. We won’t judge.