Old Spice Scores Again With Mustafa/Fabio ‘Hunk Off’

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By Tonya Garcia

YouTube Trends says the Old Spice face-off between Isaiah Mustafa and Fabio, dubbed “Mano a Mano In El BaƱo,” collected 22 million views. “The Man Your Man Can Smell Like” video and the July 2010 campaign called “Questions” got millions more, but still.

And, in case you missed it (we did surprisingly), Mustafa won.

The campaign gets kudos from Mashable and Gary Vaynerchuk on Entrepreneur for giving Mustafa’s campaign additional legs and using Fabio’s ability to tap into people’s memories of advertising past. But Vaynerchuk also says that Old Spice missed an opportunity for further engagement. And Ad Age wonders if there was a point to this exercise at all.

We, and many others, were worried that Mustafa might be going away. But now that he’s sticking around, we’re curious about what more he can possibly do with his shirtless Man-Man persona. Maybe when you’re a buff shirtless Man-Man the possibilities are endless.