Obama Strategist Reveals the Real Story Behind 'Yes We Can!'

Obama was ready to ditch the famous tagline in 2008...

Yes_We_Can_SpeechBack in August 2008, a young up-and-comer from Illinois made history when he accepted the Democratic Party’s nomination to run for the White House. Swollen with pride and purpose, the novice Senator (and veteran orator) adopted the now-famous campaign slogan “Yes we can!”

Can you blame him, really?

The mad scientist behind that campaign was David Axelrod, who served as chief strategist and senior adviser to both Obama and Joe Biden for six years. Today, he’s enjoying the bounties of a book tour promoting his memoir Believer: My 40 Years in Politics.

Axelrod’s media campaign has even allowed the public to see a bit more of the man behind the curtain.

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