Obama: Microtrend or Macrotrend?

Hillary Clinton’s Chief Strategist, and Burson-Marsteller CEO Mark Penn recently published his latest book, Microtrends: The Small Forces Behind Today’s Big Changes. As the Clinton campaign faces an uphill battle after 10 straight primary losses, some are claiming that Penn ironically is facing a “macrotrend” in Barack Obama.

MWW Group’s Michael Kempner writes:

First, this election wasn’t about the “microtrends” pushed by Clinton Senior Strategist Mark Penn, it was about the “macrotrends” understood by Obama Strategist David Axelrod.