The New York Stock Exchange has declared that tomorrow will be “Social Media Day”; a day to “explore social marketing strategy and emerging trends in corporate and political communications.”
In celebration, the NYSE has planned a number of panel discussions covering a variety of topics — “Building Your Personal Brand Online,” for example — and is bringing in a number of experts. Among the guests are CNBC Washington reporter Eamon Javers and executive director of the NFL Players Association DeMaurice Smith.
Also taking part is former White House Press Secretary Ari Fleischer, who sounds like he has no business anywhere near this event.
“I think corporations make a mistake if they try to engage with Occupy Wall Street, via on Twitter or Facebook,” he said in quote posted on Politico. “They’d get their asses handed to them. As a general rule, I would advise corporations to stay away from things that could generally be controversial.” Perhaps he should spend tomorrow eating cheese curls and hiding from the Internet.
Politico posits that the event was prompted by Occupy Wall Street’s use of social media, which has had a “galvanizing” effect and calls the agenda “a 101 on how corporations can become more in user-friendly.” If you want a refresher course, you can follow along at #NYSESMD.