With New Yorkers still celebrating the historic passage of same-sex marriage legislation, NYC & Company, the city’s tourism agency, has launched NYC I Do, a campaign to promote the city as a destination for gay weddings.
The site includes soup-to-nuts info about getting married in the city, from getting a marriage license to finding a wedding venue.
“NYC & Company is working to create a multi-channel, global communications and marketing campaign – NYC I DO – to promote the vibrancy and attractiveness of the five boroughs as a gay weddings destination,” Kimberly Spell, chief comms officer of NYC & Company told the New York Daily News.
A report from the Independent Economic Conference says that gay marriage could generate almost $400 million in revenue, according to BrandChannel. With that in mind, hotels have also launched promotional campaigns. And Mayor Bloomberg has stated bluntly, “Buy flowers, clothes, meals or whatever. It’s good for the economy.”