New Jersey Transit PSAs Warn ‘Stay Off the Tracks’


By Tonya Garcia Comment

Following the deaths of three teenagers last year, New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee launched a safety initiative that includes two newly-released PSAs.

Taking an approach similar to the one taken by the FDA in its anti-smoking ads, both PSAs describe in explicit terms what happens when a person is hit by an oncoming train. ProActive Communications created the clips.

Let’s hope they have the desired effect.