New Jersey Transit PSAs Warn ‘Stay Off the Tracks’

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By Tonya Garcia Comments

Following the deaths of three teenagers last year, New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee launched a safety initiative that includes two newly-released PSAs.


Taking an approach similar to the one taken by the FDA in its anti-smoking ads, both PSAs describe in explicit terms what happens when a person is hit by an oncoming train. ProActive Communications created the clips.

Let’s hope they have the desired effect.