Muck Rack, the site that tracks journalists on Twitter, launched a short-form press release service today. For a buck per character, releases get posted on MuckRack.com and Tweeted as soon as they’re submitted.
For example, here’s one from HootSuite this morning, announcing who their clients are:
HootSuite’s media clients now include @peoplemag , @tmzaol & @theeconomist – private betas here http://ow.ly/hz3C
It makes sense, and is recommended to point to a site, or a full press release with a trackable, shortened link from Bit.ly or Ow.ly. According to Gregory Galant at Sawhorse Media–Muck Rack’s parent company–the releases are indexed by Google, but not yet by Google News.