MSLGroup Launches an International Crisis Network
MSLGroup has launched a global crisis network of more than 50 pros who will be connected round-the-clock by proprietary real-time technology. Sounds like we are a step closer to The Matrix.
Not really. Pascal Beucler, MSL’s chief strategy officer, says in a statement that the group reflects a “new normal” that includes an “interplay between crisis planning and response.” The goal is to prepare for and respond to a crisis accordingly.
The new group is being introduced with a new report, “Every Crisis is Global, Social, Viral,” available here.
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