Media Monitoring Developments from BW, Critical Media, and MyMediaInfo

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By Tonya Garcia Comment

Business Wire announced today that its clients will now have access to Critical Media’s broadcast monitoring platform. Business Wire clients who sign up for Critical Media services starting 2012 will also get the rest of this year free. The announcement was made from the Public Relations Society of America (PRSA) International Conference in Orlando, which is taking place through tomorrow.

Also on the monitoring front, the MyMediaInfo IMA Database has launched. IMA stands for “Influencer, Monitor, Analyze,” and the database combines traditional and social media monitoring into one service. The IMA tool also includes analysis, reporting, and influencer identification tools.