Yesterday, we had the chance to speak with mBlast CEO Gary Lee about the company’s latest offering, mPACT. As we reported previously, mPact measures influence across online media and provides monitoring services as well as other data.
“Influence is not something brand new,” Lee told us, but rather, something that has always been integral to the work done by PR pros.
Rather than offering a raw score to tally influence – “We think they’re meaningless,” Lee says – mPACT offers a ranking. He discusses the algorithm that determines that ranking, the origins of mPACT, and, of course, Klout in the podcast below.