Maybe Lululemon Was Too Honest With Its #WeMadeTooMuch Hashtag

Lululemon, like many companies, took to Twitter to advertise a recent sale, using the hashtag #wemadetoomuch to let folks know they should take advantage of a good deal. But, according to MarketWatch, that level of honesty was not what investors wanted to hear.

By Monday, the company’s stock had fallen 4.8 percent. This after an increase of 40 percent over the past four months.