Mashable’s Pete Cashmore: “We Look at the Sites That Are Sent to US, and If They’re Good, We Cover Them”

By Joe Ciarallo Comment

Thanks to the Mashable team for being patient as PRNewser took some time before posting this video today with site Founder Peter Cashmore, shot at New York’s Internet Week earlier this month.

Mashable is a must read for not only social media savvy PR pros, but professionals from all industries looking to get the latest social media news. It has grown immensely with an audience of almost two million unique monthly visitors according to Compete. It is ranked among the top 10 blogs in the world according to the blog ranking service Technorati.

In this interview, Pete talks to PRNewser about how PR pros can best work with the staff at Mashable, what kind of stories have been resonating with readers, and what publishers including Mashable are doing to boost reader engagement.