Lenovo Snags Gold in Olympic Sponsorship
According to a Global Language Network TrendTopper study, Lenovo surged from the back of the brand pack to win the gold in Olympic sponsorship. The huge Beijing PC maker and IT company popped J&J and McDonalds for the win.
Lurking in the pack were unofficial “ambush marketers” including Nike, Amex, and Pepsi, as well as the Kung Fu Panda.
Lenovo did it with the help of a long time relationship with the Ketchum Global Sports Network, and a few platform publicity dives.
Details on Ketchum’s web, Internet lounge, and party strategy after the jump:
Internet Lounges–Lenovo sponsored seven Internet Lounges for Olympic guests, journalists and athletes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in