Legendary Publicist Bobby Zarem: 'I'm Basically An Artist'
Bobby Zarem, a legendary New York publicist that many PRNewser readers may not recognize by name, but who has represented such bold faced names as Sylvester Stallone, Cher, Dustin Hoffman, Sophia Loren and movies like Saturday Night Fever, is leaving town.
Zarem, who also likes to take credit for the famous “I Love New York” campaign, is headed back to his hometown of Savannah, GA. Many a power publicist have toiled under Zarem, including Madonna’s publicist Liz Rosenberg, well-known event PR specialist Peggy Siegal and Publicity Club of New York president Peter Himler.
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