Ketchum's Kotcher: BRIC Countries Are 'Significant,' 'Rapidly Growing'

Following this morning’s news about Omnicom’s earnings and the Maslov acquisition, Ketchum CEO Ray Kotcher spoke optimistically about the future of the firm and the emerging BRIC markets.

“Any professional services firm needs to make a strategic choice,” Kotcher told PRNewser. “Are you going to be highly specialized in either a sector or industry? Are you going to be highly focused on a geography? Or are you going to create a professional service firm that services clients on a globally-integrated basis?”

He says the firm has chosen option three.

Kotcher emphasized the importance of the BRIC countries as an area for growth, saying their economies are both “significant” and growing.

“Clients

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