Ketchum Merges Change Practice with Stromberg Consulting

By Jason Chupick Comment


Six months after the big Omnicom (NYSE: OMC) shop Ketchum merged with Pleon in Europe, the two are combining their management consulting divisions in to one practice, with CEOs and global business directors on each continent. Pleon’s Change & Transformation practice will combine with Stromberg, the U.S. management consultancy acquired by Ketchum in 2001, to become Ketchum Pleon Change.

Global business director Tyler Durham told PRNewser last night that the venture brings together over 40 professionals entirely dedicated to the offering and was done so to address the increasing globalization of Ketchum’s clients. Durham reports to KPC CEO David Rockland who also heads Ketchum’s Global Research Network. Durham joined Ketchum six years ago from Deloitte.

Durham believes the KPC division is the largest of its kind in a PR agency. Offerings include leadership, culture and values, strategy sharing, engagement and internal communications, M&A support, team and functional effectiveness, performance management, HR strategies, restructuring support, and learning environments, according to the press release.

The high-end offering keeps Ketchum closer to the C-suite in times of consolidation. As a rudimentary look employee moves on LinkedIn indicates, it competes directly with the storied management consultancies. Stromberg employees tend to come from Accenture and depart for Deloitte.