Kellogg Chooses Weber Shandwick

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By Tonya Garcia Comments

Kellogg has chosen Weber Shandwick and its fellow IPG firm Current Lifestyle Marketing for services to its U.S. brands. The selection is part of a consolidation of the company’s PR work.

Kellogg, the makers of products like Pop-Tarts and Eggo, will continue to work with MSLGroup and Ketchum on projects. However, Hunter PR, which works with Keebler, Morningstar Farms, and Cheez-It will likely be impacted.

Weber has not worked with any of Kellogg’s brands before. Kellogg launched the search for a new firm about two months ago. Ketchum was the incumbent. Other incumbents are also said to have participated in the search.

[via Ad Age]