Kellogg Chooses Weber Shandwick


By Tonya Garcia Comment

Kellogg has chosen Weber Shandwick and its fellow IPG firm Current Lifestyle Marketing for services to its U.S. brands. The selection is part of a consolidation of the company’s PR work.

Kellogg, the makers of products like Pop-Tarts and Eggo, will continue to work with MSLGroup and Ketchum on projects. However, Hunter PR, which works with Keebler, Morningstar Farms, and Cheez-It will likely be impacted.

Weber has not worked with any of Kellogg’s brands before. Kellogg launched the search for a new firm about two months ago. Ketchum was the incumbent. Other incumbents are also said to have participated in the search.

[via Ad Age]