Interpublic Group has acquired majority control of S2Publicom, a top Brazilian firm that was formed last year by the merger of two PR firms, S2 and Publicom. The firms have a 20-year history in the country.
S2Publicom was an affiliate of Weber Shandwick and GolinHarris, and will continue to aid with regional growth plans for those two firms.
S2Publicom will continue to be led by CEO José Luiz Schiavoni with the other founding partners, Luciana Gurgel and Aldo De Luca, remaining in their positions as senior strategists and counselors. S2Publicom specializes in media relations and media training, crisis comms, and digital work.